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» Nguyen Thi Tuyet Mai, Ph.D.

Ngày đăng: 28/11/2014 10:16:39

 Nguyen Thi Tuyet Mai, Ph.D.

 

Vice Director
Journal of the Economics & Development (JED),
National Economics University

Office: # 4.4, 4th floor, Build. 10
Contact: (84)-4-36280280 (Ext. 5963)
Email:
nguyenttmai@cdepp.edu.vn

 

Education Qualifications

  • Ph.D. in Marketing, National University of Singapore (NUS), Singapore, 2003
  • MBA, Boise State University, USA, 1995
  • BA in Economic Planning, National Economics University, Vietnam, 1983

Research Interests:

Consumer Behaviors in Transitional Economies; Cross-cultural Consumer Behaviors; International Marketing; Entrepreneurship

Selected Publications

1) Tambyah S. K., Nguyen T. T. Mai, and Jung Kwon (2009), “Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy,” Journal of Marketing: Theory and Practice, 17 (2).
2) Nguyen T. T. Mai & Mai The Cuong (2009), Management in Vietnam (Book Chapter), in Asian Business & Management – Theory, Practice and Perspectives, Palgrave Macmillan.
3) Nguyen T. T. Mai, Sandra G. Loeb, Jung Kwon, and Garold Lantz (2008), “An Investigation into Factors Influencing Impulse Buying Behaviors of Urban Vietnamese Consumers,” Insights to a Changing World Journal, 2008 (1)
4) Keh, H. T., Nguyen T. T. Mai, and Hwei Ping Ng (2007), “Marketing Information, Entrepreneurial Orientation and the Performance of SMEs,” Journal of Business Venturing, 22 (4), 592-611.

Teaching

  1. Marketing
  2. Consumer behavior

 

 

 



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